Business, Brand and Personal Growth Consultancy
Supporting SME FOUNDERS, CEO’S, MD’S for Sustainable Growth
As a leader, you are leading the charge in growing your business while balancing multiple priorities. My fractional model is designed to support you by providing high-level expertise, strategic insight, and hands-on execution where and when you need. This allows you to stay focused on the bigger picture while leveraging specialist expertise to drive growth.
✅ Strategic Growth Without the Cost of a Full-Time Hire – Gain access to high-level business development expertise at a fraction of the cost of hiring in-house.
✅ Industry Connections & Business Development Playbook – Leverage a strong network and experience in agency operating models, brand strategy, and business development.
✅ Flexibility & Scalability – Scale support up or down based on your needs—no long-term employment commitments.
✅ Holistic Growth Approach – Expertise across business, brand, and personal growth, ensuring leadership and teams develop alongside commercial growth.
✅ Global Cost Allocation – If your agency operates internationally, fractional support can be apportioned across different country cost centres for more efficient budgeting when global work is delivered so that you don’t carry all the investment load.
Enhanced Business Development Support
My fractional model provides hands-on business development expertise that directly impacts agency growth. This includes:
📊 Developing and Presenting High-Impact Credentials – Ensuring your agency story is compelling, differentiated, and aligned to client needs.
✍️ Writing & Structuring Proposals – Crafting persuasive, insight-driven proposals that improve conversion rates and strengthen client relationships.
📑 Creating Insight Reports – Developing industry trend reports, thought leadership pieces, and market analyses to position your agency as an authority.
🏆 Competitive Pitch Development – Leading and contributing to strategic pitch work, from positioning to deck creation and final presentations.
🤝 Client Relationship Building – Providing strategic support to nurture key relationships and drive business growth.
🔍 Market & Competitor Analysis – Delivering intelligence on market trends and competitor activities to inform your agency’s commercial strategy.
Day Rates
| Engagement Type | Standard Rate | Discounted Rate | % Savings | |
|---|---|---|---|---|
| 1-Day Ad Hoc (no commitment) | $1,500 + GST | $1,500 + GST | - | |
| Rolling 2 Days/wk (no commitment) | $3,000 + GST | $2,750 + GST per wk | 8% | |
| Rolling 3 Days/wk (no commitment) | $4,500 + GST | $4,000 + GST per wk | 11% | |
| 6 Days/mth (commitment-based) | $9,000 + GST | $7,800 + GST per mth | 13% | |
| 8 Days/mth (commitment-based) | $12,000 + GST | $9,500 + GST per mth | 21% | |
| 8 Days/mth (3-mth Commitment) | $36,000 + GST | $27,000 + GST (or $9,000/mth) | 25% | |
| 8 Days/mth (6-mth Commitment) | $72,000 + GST | $48,000 + GST (or $8,000/mth) | 33% |
Comparing a Fractional Commitment vs. Hiring a Full-Time Employee
Many agencies assume hiring a full-time employee is more cost-effective than engaging fractional expertise. However, when factoring in total employment costs, a fractional model often delivers higher impact at a similar or lower cost.
📌 Fractional Commitment at $8K per Month is the FTE equivalent of a graduate circa $80k salary
Guaranteed 8 days/month of senior-level expertise (equivalent to 2 days per week)
Access to strategic networks, industry experience, and growth frameworks
No employment liabilities, training costs, or performance risks
More flexibility to scale up/down as business needs change
Potential for global cost allocation if international work is involved
Key Takeaway: Instead of hiring a full-time junior for ~$8K/month in total costs, a fractional model provides direct access to a highly experienced consultant, ensuring better strategic direction, faster execution, and greater business impact at the same or lower cost.
What This Means for Your SMALL BUSINESS:
📈 Faster Growth, Fewer Mistakes – Avoid trial-and-error by tapping into proven business development and consulting strategies.
🔗 Immediate Access to Expertise & Networks – Unlike a junior hire, you gain direct access to a senior consultant with industry contacts, commercial acumen, and leadership experience. This is incredibly helpful for the rapid growth stage in a start-up - develop a growth roadmap in weeks with a small fractional team of experts.
💡 No Long-Term Employment Costs – No need to cover salaries, benefits, or onboarding costs for a full-time hire.
🎯 Supporting Your Leadership – My role is designed to support the agency leader, freeing up their time for the strategic decisions and driving faster, smarter, and more profitable growth
🌍 Optimised Global Costing – If global work is delivered, costs can be allocated to different country cost centres, making it even more cost-effective for international agencies.